The US Meat Export Federation continues its efforts to diversify and expand beef export markets in Africa.
President and CEO Dan Halstrom tells Brownfield the biggest hurdle is developing a reliable supply chain. “Once you get our grain-fed beef or our corn-fed pork into their mouths and they understand the eating experience, it’s an entirely different in what they’re used to in terms of a luxury item.”
He says USMEF and several packers have recently opened offices on the continent, which will help build relationships with consumers.
