The Cattlemen’s Beef Board, which administers the one dollar per head national beef checkoff, has increased its budget for producer communications in 2019.
Board chair Joan Ruskamp of Nebraska says they haven’t done a very good job of communicating “the great story of the checkoff”.
“What concerns me, as I’ve watched thing unfold around our country and the attacks on the checkoff, is that producers don’t fully understand the value of the program to keep the beef community—the farmers and ranchers out there—long-term,” Ruskamp says.
Continue reading Beef board will spend more on producer communications at Brownfield Ag News.
