For decades, many farm families have been fiercely loyal to certain brands of farm equipment.
But as farm operations continue to grow and the next generation of farmers takes over, that intense brand loyalty is changing, says Curt Blades with the Association of Equipment Manufacturers (AEM).
“We’ve known this for the last number of years—as farms get bigger and bigger and they become more and more sophisticated, they do become a little bit more business-minded,” Blades says.
Continue reading ‘Brand loyalty’ to farm equipment isn’t what it used to be at Brownfield Ag News.
