The CEO of the National Pork Board says Checkoff investments are helping improve domestic pork demand.
Bill Even tells Brownfield a new approach to marketing and promotion has been key in growing U.S. consumption to record levels.
“That’s a fantastic piece of news.”
He says NPB marketing efforts have shifted away from generic TV advertising to a digital campaign that targets consumers across the country.
“Whether it’s north, south, east, or west.
