A report from the National Cattlemen’s Beef Association (NCBA) says retail beef demand is up 15 percent since 2012.
NCBA director of market intelligence Alison Krebs says the strong economy is a major factor, but it’s not the only one.
“Consumers have more interest in protein these days—getting more protein in the diet as opposed to carbs and sugars,” Krebs says. “And, nutritionally, we continue to learn about the value and quality of nutrition that beef brings to consumers.
Continue reading Consumer demand for high-quality beef is strong at Brownfield Ag News.
