National Pork Board CEO Bill Even says the results of consumer research have amplified the need to promote food safety in the event of a foreign animal disease outbreak.
Even tells Brownfield at the onset of the African Swine Fever crisis in 2018, the checkoff polled consumers about their perceptions of the safety of pork. After providing additional information about how it’s a viral disease in pigs, not humans and not a public health concern, more than half of consumers still said they would stop eating pork if ASF was found in the U.S.
