The Dairy Checkoff is into its third phase of dairy product innovation over the last decade.
Global Innovation Partnership executive VP Paul Ziemnisky with Dairy Management tells Brownfield 10 years ago they started to focus on innovation with big foodservice players like Dominos, Pizza Hut, Taco Bell and McDonald’s.
“The important thing for farmers was that was then copycatted. We call it the catalytic affect. Dunkins just announced $100 million investment in expresso equipment and so did Burger King, Panera—and we didn’t have to invest anything.”
For phase two, Ziemnisky says they wanted to enhance customer experiences with milk and the checkoff has now moved into phase three with international exploration.
