Dairy processors challenged to reach today’s consumers

Dairy processors challenged to reach today’s consumers

The CEO of Dairy Farmers of Wisconsin puts the onus on dairy processors to reach consumers. 

Chad Vincent says customers want product innovation, and it’s the dairy processors that can provide it.

“The cheese companies, the milk companies, they’re the ones that we’re working with a lot to help them understand: innovate or die.”

Speaking to Brownfield at the Dairy Experience Forum in the Twin Cities, he says there’s progress in the fluid milk space.

Continue reading Dairy processors challenged to reach today’s consumers at Brownfield Ag News.