The senior vice president of market growth with the National Pork Board says domestic demand has slipped and that’s been problematic for the industry. “We are seeing some of the most challenging times that we’ve seen in the industry, even more than 1998,” says David Newman.
But, Newman, who also raises pork in Myrtle, MO, says there are some opportunities, one of which is the generational shift in consumers. “As we have evolved from baby boomers who have carried demand for decades in this country,” he says.
