Walmart’s announcement that it’s setting up its own Angus beef supply chain is raising some eyebrows in the industry.
But Iowa State University livestock economist Lee Schulz sees it as the continuation of a trend that was already underway.
“We’ve seen major structural shifts over the last 15 years in meat packing, processing and retailing and that’s going to continue,” Schulz says. “This is just another signal of where the industry may be headed as far as being able to deliver products that are highly demanded by consumers and getting that consistent product from producers.”
Cattle will be sourced from 44 Farms, a Texas-based Angus seedstock operation.
