Eggs an interesting case-study as dairy looks to build demand

Eggs an interesting case-study as dairy looks to build demand

A marketing consultant points to the resurgence of eggs as a reason to believe demand for dairy products has not peaked.

Story Arc Consulting president Steve Lerch says consumer preferences are constantly changing.

“I always look at eggs as an interesting case study. For decades, eggs struggled and had to fight this fight about cholesterol. They had to keep telling people they weren’t too high in the bad cholesterol, and this and that.

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