The president and CEO of Farm Credit Mid-America says many growers are well positioned for this year as they control costs, look at profitability for each individual field, and adapt their operation to the new normal of this economic cycle.
Bill
Johnson suggest that growers create two business plans for the short-term and
long-term.
“One of the things we’ve seen in past economic cycles is that so much focus on the short-term can lead to long-term opportunities being missed along the way,” he says.
