A coalition of ag and food industry leaders is working to ensure that “gene editing” does not suffer the same consumer perception challenges as “genetic modification” has faced.
Jana McGuire with the Center for Food Integrity says they’re
working to help consumers understand what gene editing is and what it can do.
“That’s one of the reasons we started the coalition, to help
communicating with the public about the technologies right off the bat,” McGuire
says.
