The Illinois Corn Marketing
Board will use a new advertising campaign on Super Bowl Sunday to show
consumers that not all heroes wear helmets.
Chairman Roger Sy tells Brownfield they will air a 30 second brand anthem video titled “Illinois Runs on Homegrown Corn” in five major Illinois TV markets. He says it will contradict the negative corn syrup add run by Anheuser-Busch last year.
“By telling how farmers are being conventional, doing new management techniques, are working to become sustainable, to grow the best, most efficient, most economical and safest products we can.”
He says the campaign is something
requested by Illinois farmers and checkoff contributors.
