American Dairy Association Indiana’s Veteran Milk Man Alex Neuenschwander will hand the winning driver of the Indianapolis 500 a cold glass bottle of milk.
The fourth-generation dairy farmer says this is a great way to feature milk in front of millions of race fans.
“As dairy farmers, we work really hard to take good care of our cows,” he said. “Just like the race car drivers, they have a pit crew, we have a pit crew.