The CEO of a data and analytics company which has changed dramatically since it was founded in the 1970s tells Brownfield data will be a competitive advantage in agriculture. Steve Rau, who leads Farm Market ID, is a presenter at the InfoAg Conference this week in St. Louis, “If you have a grain merchandiser in the field, what they need and want to see at that particular time is different from the grain trader, different from the retailer who’s trying to make some agronomic assumptions, to the marketing person, to the product manager that’s sitting in a corporate office.”
Rau says his company is drilling down into so-called “big data.” In a few weeks Farm Market ID will release its in-season crop data for corn, soybeans, wheat and cotton in 20 states, “We’re going to be using satellite imagery to remotely sense and determine where crops are so that we can help people plan.
Continue reading InfoAg: Data will be competitive advantage in ag at Brownfield Ag News.
