Plant-based protein companies have attracted $16 billion in investment during the last 10 years. The Good Food Institute says $13 billion was invested in just the last two years. Alternatives to dairy products lead the way, while mainstream restaurants are adding plant-based burgers to their menus. Carl’s Jr., Red Robin, and White Castle serve products from Impossible Foods and Beyond Meat. The largest and most developed plant-based category is plant-based beverages, accounting for almost $2 billion in sales representing 13 percent of the total US retail milk market.
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