The winner of Iowa Farm Bureau’s “Grow Your Future” Award encourages beef producers exploring direct-to-consumer opportunities to first research what they’d be getting into.
Lillie Beringer of Cascade in east-central Iowa sells 21-day, dry-aged Angus cuts from tomahawk steaks and sirloins to meat bundles.
“I guess some people think that it looks easy based on what I show, but it is a huge can of worms to open. And you have to really decide like ‘am I going to go for it or am I not?’ Because like I’ve told people, you can’t just kind of do shipping.”
She says a lot of overhead is necessary to get started.
