Demand for clean labels on food is increasing as more Generation Z shoppers enter the marketplace.
Abbey Davidson with the American Association of Meat Processors tells Brownfield consumers are showing a greater interest in simpler looking labels with more natural ingredients.
“Some clean label options for meat processors specifically here in the Midwest are really focusing on the organic and grass fed clean labels. So, if you can meet all of the stipulations to get those names on your labels, that is a significant part of increasing your profit margin and selling products to consumers in this area.”
But she says there are some simpler changes local meat processors can add to their labels to make them more attractive to consumers.
