A
farmer-leader with the National Corn Growers Association says they’re
continuing to reach out to the brewers of Bud Light about the negative message
of their Super Bowl commercial. Vice
President Kevin Ross from Minden Iowa says, “You know, we’ve had discussions
already with InBev. We’re going to be
chatting with those folks further on about this.”
Ross
says he and many others were surprised by the anti-high fructose corn syrup ad,
and that the brewer would call out one type of sweetener versus another. “It was just kind of shocking and
disappointing that they would attack a national corn product that’s been used
successfully for a long time, and especially on such a big stage. You know, that’s just not the type of
advertising we feel is appropriate when it hurts and industry and hurts a lot of
folks.”
Ross was at his seed dealer’s shop watching the game when the commercial played, and he says it quickly generated a response from growers and agribusinesses.
