The National Cattlemen’s Beef Association says some of the results from a recent survey asking consumers their thoughts on plant-based proteins are worrisome.
Danielle Beck, executive director of government affairs says across the board, the survey showed confusion. “Fifty-five percent of respondents thought that plant-based ‘beef’ had some form of animal product in it,” she says. “They did not understand that it was vegan or vegetarian. One-third, if you break that down any further thought it had real meat in it in some form or another.”
She tells Brownfield they asked consumers to rank plant-based vs.
