A new economic analysis of the Beef Checkoff shows the beef industry is seeing a significant return on investment.
Cornell University economics professor Dr. Harry Kaiser, who conducted the study, says revenue generated from the checkoff ultimately makes its way back to producers. “The average dollar that is invested in these programs return $11.91 back to the industry,” he says.
He tells Brownfield the rate of return is $.71 higher than it was when the study was conducted 5 years ago and nearly double that of other checkoff programs.
Continue reading Study shows Beef Checkoff’s returns continue to grow at Brownfield Ag News.