![The year of the tractor](https://brownfieldagnews.com/wp-content/uploads/2023/09/Screenshot-2023-09-08-at-9.56.29-PM-150x150.png)
During the 2023 Farm Progress Show Case IH provided farmers and visitors with a glimpse into the future of Farmall. Joe Miller, Case IH Global Product Marking Manager for Tractors says with rising fuel costs and a changing regulatory environment, tractor operators need smarter, more efficient power to get the job done.
Miller says the R&D process begins with extensive customer input to ensure the tractors deliver what farmers need.
AUDIO: Joe Miller, Case IH Global Product Marketing Manager