Trade mission sheds light on Japanese beef consumers

Trade mission sheds light on Japanese beef consumers

A recent trade mission highlighted what Japanese consumers are looking for when buying beef. 

Minnesota State Cattlemen’s Association executive director Kaitlin Root traveled to Japan with the Minnesota Department of Agriculture earlier this month and calls the country a top export market for the U.S.

“Really what was important for us is to build those connections and relationships over there.”

She tells Brownfield U.S. beef has a strong reputation in Japan.