The CEO of Midwest Dairy is emphasizing the role of the
Checkoff as the industry experienced highs and lows in 2019.
Molly Pelzer credits checkoff dollars for helping build sales and consumer trust.
“It (was) vitally important as we were challenged with trade uncertainties, weather, and with consumer trends on how they feel about dairy.”
She tells Brownfield Midwest Dairy has discovered consumers are redefining what healthy foods look like.
Continue reading Value of Dairy Checkoff shines through in 2019 at Brownfield Ag News.
