The mission of the World Initiative for Soy in Human Health – WISHH, as it’s commonly known – is to improve agriculture trade in emerging markets. WISHH is creating long-term demand for U.S.-grown soybeans, according to Liz Hare, executive director. “We’re trying to insure that everything is in place so that these [countries] trade with us well into the future, not just participate in one-off trade relationships, one-off sales, but really become lasting trading partners with us,” Hare told Brownfield Ag News.
