Ag News

Driven to Deliver

A new strategic plan is helping the Iowa Soybean Association sharpen its focus and actions. On this episode of Seeds of Success, ISA’s chief officer of brand management and engagement outlines the strengths, weaknesses, opportunities, [Read More…]

Ag News

Building Demand

The soybean checkoff helps build demand. Missouri Soybean Merchandising Council Vice Chairman Mark Lehenbauer of Hannibal, Missouri says it also builds profitability through production research. As a farmer leader, Lehenbauer has also seen what the [Read More…]