South Dakota Businesses Reflect on Mixed Holiday Season, Look Forward to Optimistic 2024

South Dakota businesses are assessing the recent holiday season, which, while not exceptional, was considered satisfactory by many.

The state experienced favorable weather, boosting activities like hunting.

Nathan Sanderson, the executive director of the state Retailers Association, notes that although some businesses reported lower foot traffic, overall spending remained relatively stable.

Looking ahead to 2024, there is a sense of optimism among businesses, with expectations of economic conditions improving as concerns related to staffing, inflation, and the lasting impact of the COVID pandemic are anticipated to ease.