(NEW YORK) — After some speculation, Kylie Jenner is officially launching skincare products.
The Kylie Skin line was announced on the reality star’s Instagram account. “I’ve been working on this for what feels like a lifetime so I can’t believe I’m finally announcing,” Jenner wrote about her latest launch.
She continued, “Everything is cruelty-free, vegan, gluten-free, paraben and sulfate free and suitable for all skin types.”
Shortly after the announcement, more photos of the physical products were released on the brand’s Instagram account. There are six items in total, all housed in millennial pink packaging.
There is a face wash, face scrub, toner, serum, face moisturizer and eye cream. Everything is under $30 unless you are getting a set, which retails at $125.
A host of people have already commented on the affordable pricing, with one saying, “Thank you for the reasonable prices!! Will be trying a few of these.”
On Sunday, which was also Mother’s Day, a video of Kris Jenner speaking about her personal experience with skincare was posted.
Press play on this post below to hear what she said — and catch an adorable appearance from baby Stormi at the end.
Given the wild success of Kylie’s makeup line, the expectations are certainly high for this new launch.
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