The Mitchell Area Development Corporation sees success with the “Move to Mitchell $1,000 Relocation Incentive” campaign, which has impacted the employment landscape and turned heads since its inception in October. The Mitchell Area Development Corporation launched the initiative to help recruit a new labor force to the Mitchell Community.
Initially funded with $25,000, the campaign surpassed all expectations, attracting individuals eager to relocate to Mitchell for full-time employment. Ken Schilmgen, President of the Mitchell Area Development Corporation, emphasized the necessity of standing out in the competitive market, stating, “We knew we needed to do something to incentivize individuals from out of state to consider moving to Mitchell. Offering $1,000 has caught people’s attention.” The overwhelming interest led to the distribution of the entire fund within a few short months.
Excited by this success, the Development Corporation is injecting an additional $25,000 into the campaign, extending the “Move to Mitchell $1,000 Relocation Incentive” beginning again on March 1, 2024. The criteria remain straightforward: relocate from out of state, secure full-time employment, and live in the Mitchell community.
As of March 8, 2024, the South Dakota Department of Labor reports a significant decrease in job openings, now standing at 566, down from the October 619 number. The Mitchell Area Chamber of Commerce and Development Corporation has creatively marketed job openings through amusing Facebook posts, effectively drawing attention to employers’ opportunities. The “Move to Mitchell $1,000 Relocation Incentive” campaign has provided enticing incentives to eligible candidates, contributing to the decline in job openings and spotlighting the region.
The Mitchell Area Development Corporation remains focused on addressing the anticipated labor shortage through 2030. Mike Lauritsen, CEO of the Development Corporation, expressed optimism, stating, “The extended campaign will attract additional workers to facilitate this connection between job seekers and opportunities.” Innovative steps include Facebook posts promoting a virtual job fair in collaboration with the Michell Area Development Corporation. Strategic partnerships with the Department of Labor have resulted in drive-through hiring events, showcasing various job openings, and providing swag from employers, creating a seamless connection between job seekers and potential employers in the Mitchell community. The Mitchell Area Development Corporation has also partnered with the South Dakota Department of Labor to host a virtual job fair. Lauritsen notes the success of this venture, stating, “We consider it a success as half of the participants were from outside of the Mitchell community, making it a valuable tool in attracting talent.”
Recognizing the broader struggle with labor force growth, Lauritsen emphasized the importance of innovative ideas. He stated, “80% of growth in the Michell community will come from expanding our current existing businesses. Without a robust labor force, these businesses are unable to grow. We must continue to generate new ideas to stand out when competing for this labor force.”