New day, new name for a longtime manufacturer in Mitchell

Two major forces in the world of office business technology officially combined Thursday in Mitcheill. Toshiba America Business Solutions has transitioned into a manufacturing joint venture named ETRIA.

It’s the largest joint venture company between Japan and South Dakota.

Governor Kristi Noem says it’s a boost to South Dakota’s economy. “It’s great to see them continue to grow,” said Noem. “This is a partnership between two Japanese companies coming together in a new joint venture that will give them the ability to thrive here in South Dakota.”

Governor Kristi Noem addresses attendees ETRIA ribbon cutting

In the larger picture, it solidifies an already good trade relationship with Japan. “We’ve increased our exports to Japan over the last decade by 18,000 percent,” the Governor said.

Noem says ETRIA salaries exceed the state’s average median income. “So it’s a good paying job in a community that’s really special,” Noem said. “It’s a great day to celebrate.