Beef checkoff takes the high road in ‘fake meat’ discussions

Beef checkoff takes the high road in ‘fake meat’ discussions

There’s been some debate among beef producers over how much the industry should be pushing back against so-called “fake meat” products.

Some say the industry should go on the offensive, while others argue it’s best to stay above the fray.

The executive director of the Nebraska Beef Council, Ann Marie

Bosshamer, says when it comes to alternative protein products, the beef

checkoff is required to take the high road.

“We are under the oversight of the USDA and we have to make

sure that what we say is proper.

Continue reading Beef checkoff takes the high road in ‘fake meat’ discussions at Brownfield Ag News.