Fluid milk consumption declining at fastest rate in 70 years

Fluid milk consumption declining at fastest rate in 70 years

An extension educator says the rate of declining fluid milk consumption is concerning.

Jim Salfer with the University of Minnesota says a recent USDA Economic Research Service study found fluid cows milk consumption was nearly cut in half from 2003 to 2018.

“What’s a little scaring to me is the rate of decrease,” he says.  “Before 2010, the drop in fluid consumption was about one percent per year and now it’s about 2.6 percent.”

The USDA says fluid milk consumption has been steadily declining for the past 70 years, but over the past decade, that rate has fallen faster than previous decades.