United Soybean Board CEO Polly Ruhland says the crop and livestock sectors need to work together when it comes to elevating US protein in international markets.
She discussed USB’s Protein First initiative during Commodity Classic in San Antonio. The campaign was first unveiled during the World Food Prize in the fall.
“The US needs to think about protein as a category when we go into international markets and we need to think about the most sustainable protein in the world, the most reliable protein in the world, and the highest quality protein in the world— be it plant or animal protein,” she says.
