Noem Launches Nurse-themed Ad to Address Healthcare Workforce Shortage Amidst Legislative Scrutiny

South Dakota Governor Kristi Noem unveils a new Freedom Works Here ad, featuring herself as a nurse, in an effort to address the state’s healthcare workforce shortage.

With 1,500 open positions for nurses and healthcare practitioners, the ad emphasizes the absence of state income tax as an incentive.

Meanwhile, the legislature’s Executive Board announces a review of the $6.5 million national ad campaign, focusing on the selection process amid discussions with out-of-state political firms.