The Swiftel Center in Brookings was officially renamed the Dacotah Bank Center on Tuesday night. The new 10-year deal is worth $150,000 per year, for a total of $1.5 million. This is a significant increase from the center’s previous naming rights agreement, which was worth $50,000 per year.
The Brookings City Council approved the change by a 7-0 vote. Councilors were pleased with the increased revenue that the new agreement will bring to the center. They were also confident that the name change would not have a negative impact on the center’s operations.
The naming transition is expected to take several months. The center’s general manager, Michael Logan, said that the center will use marketing services to help people become accustomed to the new name. He also said that the center will continue to host a variety of events, including concerts, family shows, and sporting events.
Dacotah Bank is a state-chartered bank with branches in South Dakota and North Dakota. The bank’s Brookings Market President, Steve Carnes, said that the bank is excited to be the naming partner for the Dacotah Bank Center. He said that the bank is committed to supporting the community and that it believes that the center is a valuable asset to the region.
The Swiftel Center opened in 2001 and can seat up to 6,000 guests. It is a multi-purpose arena that hosts a variety of events, including concerts, family shows, sporting events, and trade shows.