A longtime Mitchell entertainment venue is changing hands

The Luxury 5 Cinemas in Mitchell will come under new ownership.  In a joint announcement Logan Luxury Theatres and Odyssey Theatres, announced that Odyssey has purchased the Luxury 5 Cinemas in Mitchell effective Friday, May 24.  The theatre complex will now be known as the Odyssey Luxury 5 Cinemas.  The theatre will be closed Wednesday and Thursday for equipment installation and re-open Friday under the new name.

Current owner Jeff Logan says it was time….


Odyssey Theatres currently operates 51 screens in six theatre locations including the Odyssey Grand Theatre in Watertown, SD along with theatres in Rochester, Hutchinson, and Detroit Lakes, Minnesota; Grand Forks, North Dakota; Lake Okoboji, Iowa and Fond du Lac, Wisconsin.

Logan says Odyssey is a good fit….


Bryan Sieve, Odyssey president said, “The Luxury 5 is a beautiful theatre and we are excited to add the Mitchell theatre to the Odyssey family.  Mitchell is a vibrant, growing city with a wonderful trade area and we look forward to serving the area communities.”  Sieve added, “The staff is excellent and will be retained.  We want to maintain the high level of service the theatre has become known for.  We’ll be keeping real butter on the popcorn and will look to expand the food menu and beverage menu.  We will be developing long term plans for adding amenities and services.  We wish Jeff well in his well-deserved retirement.”

Mitchell’s Luxury Five Cinemas get new owners.

All Gift Cards, Advance Discount Tickets and passes issued by Logan Luxury Theatres will still be accepted at the Luxury 5 Cinemas by Odyssey Theatres.  The two companies have worked out an arrangement to make this possible for the convenience of Luxury 5 Cinemas customers.

Logan said, “Our family has been serving Mitchell in the theatre business for over 90 years.  We have made many friends and have enjoyed serving many generations of customers.  We thank everyone for your support and friendship over these many years.  We have been blessed to work with wonderful teams of staff members over the years.  Many second, and even some third, generation employees continue to work with us.”

Jeff’s father, Nelson Logan, built the Roxy Theatre in 1933.   The operation expanded in 1972 when Jeff purchased the State Theatre on Mitchell’s Main Street from a national chain.  He sold the State to Area Community Theatre in 1998.  The company later purchased the drive-in theatre in Mitchell, the indoor and drive -in theatre in Huron and the theatre in Dell Rapids for a total of 10 screens in the three cities.  Jeff sold the out-of-town theatres in the past three years.

Jeff served on the executive board of the National Association of Theatre Owners from 1997 to 2020 serving the last 4 years as secretary.  He served as the president of the 5-state regional unit of the association from 2000-2021.

Logan said that while he looks forward to retirement, he has mixed feelings.  “I’ve worked in the theatres since I was nine years old.  That’s over 64 years in the industry and I’ve loved every minute.   But now my wife, Linda, and I look forward to having more time to spend with friends, extended family, our kids and grandkids in Mitchell and across the country.  Our adult children have all built successful careers and we all agreed it was the right decision to find a good buyer who will carry on the tradition of providing a great movie experience for our community.”